The sad year for Cubs’ fans continues on social media and various other media Outlets. I wrote about how I was shocked during a historic Cubs season how focused they remained on the White Sox, and now during the WORLD SERIES, the fucking WORLD SERIES, their bashing trends back upward.

The latest is a story that grabbed a ton of attention earlier in the year when the White Sox parted ways with US Cellular and signed an agreement with Guaranteed Rate changing the name of the park to Guaranteed Rate Field with an arrow pointing downward on the sign. The jokes ensued 2-months ago, and rightfully so it is comical based on the White Sox current state. At the same time its old news, but the name officially took effect today that’s lead to a rash of stories that were reposted by the same outlets with a new caveat; the White Sox asked that arrow look more like home plate, and Guaranteed Rate refused. I understand maintaining a brand as that’s what I do for a living, but who really cares except for Cubs fans from everywhere getting some jabs in as their team faces what is historically a 78% chance of losing the World Series. See below for examples.

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I was even asked today by a Cubs fan how I felt about it, and I told him that I don’t care what they call their stadium as long as they put a winning product on the field. That’s all I care about. As I pointed out earlier this year, Cubs’ fans should be enjoying how well their team is performing, but they remain more concerned with the White Sox, a sad response from “miserable winners”.

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