Don’t be fooled into thinking the Cleveland #Indians are suddenly social justice champions by announcing they are “discussing” a change to their implicitly racist nickname. As with everything else in America, it all comes down to money and the ‘Indians’ moniker has finally reached the tipping point where it’s costing them more than it’s earning them. A new name brings new marketing opportunities that they’ll be sure to capitalize on while trying to distance themselves from their shameful history.